The Front Line is a brand created and inspired by nurses and all frontlines. Our goal is to create a functional and fashionable brand to wear on the "Front Line" and off.
We brainstormed “The Front Line” for quite some time. We didn’t have a name, a plan, or any idea of what we were going to do, but we knew whatever we did, we wanted it to be influential.
We went out on a whim and finally launched The Front Line in the beginning of the global pandemic in April. The Frontlines needed the support then & now more than ever and it felt like just the right time.
Thank you for following along our journey, thank you for loving our stuff, thank you for supporting us and thank you for supporting the Frontlines.
We wanted to create a community of support and inspiration to all & I think we are doing just that.